July 12, 2006

According to news reports, Yahoo and HDN (the Hispanic Digital Network) have entered into a multi-year sponsored search distribution contract.

Details are sketchy, but under the terms of the agreement, Yahoo would deliver Internet and sponsored search results to HDN’s network of more than 70 Spanish-language media websites. The deal will provide U.S. Hispanic Web users with relevant search results.

For the past few years, Yahoo has had a strong Latino following in the United States. According to comScore's Media Metrix, 12.8 million US Hispanic Internet users visit Yahoo properties every month.

As a result of this agreement, visitors to any of HDN’s sites, which include digital editions of Miami’s Diario Las Americas, Chicago’s La Raza, Houston’s Semana.com and San Diego’s El Latino can now conduct searches via a Yahoo-branded search box located conveniently at the top and bottom of each portal.

In response to their queries, users will be served both Yahoo and sponsored search results.

“In this era of information overload, Yahoo enables users to easily find what they are looking for online and provides advertisers with a way to reach those users at their moment of interest,” said Peter Celeste, regional general manager, Yahoo Search Marketing Americas.

“This agreement highlights just one of the many exciting opportunities Yahoo and HDN are exploring together to provide users and advertisers with a world-class Internet experience.”

“We are pleased to be partnering with a market leader like Yahoo to enhance our network,” said Bill Gato, president, Hispanic Digital Network.

“The Yahoo branded search box will provide our digital media partners and their users with the highest quality Web and sponsored search results available today.”

Source: Search Engine Journal