January 15, 2007

Tacoda has completed a deal with comScore Networks to integrate comScore data with its existing Audience Networks™ database of behavioral targeting and advertising.

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The result will be actionable data that will reveal unique information about Internet audiences and will allow online marketers to design stronger media advertising plans and place more relevant marketing messages.

"comScore is really delighted to partner with Tacoda by providing our rich anonymous consumer data, including online visitation, e-commerce, and demographic details, in an effort to better enhance the targeting segments available through Tacoda's Audience Networks™ service," says Anthony Psacharopoulos, Senior V.P. of comScore Networks.

He added "this partnership will enable Tacoda to provide information that will transform the way brand advertisers think about online media."

"This is the first real deal that integrates two of the largest repositories of knowledge about online consumer behavior. Our goal is to condense the combined information and offer it to online advertisers in a fashion that will help improve their creative approach and media planning," says Tacoda CEO, Curt Viebranz.

"Using comScore's data, we are already gaining new insights into how advertisers should think about their vertical and online markets. This will undoubtedly advance the advertising experience by years."

comScore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing.

Overall, comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes.

On any given day, comScore consultants apply this knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI.

comScore services are used by global leaders such as AOL, Microsoft, Yahoo, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia.

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Source: comScore press release