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March 29, 2007

Miva Media has reportedly accepted an exclusive Pay-per-Click deal in Britain with Condé Nast Interactive.

Of the three potential contenders, Condé Nast selected Miva's service over Google and Yahoo Search Marketing, according to Miva Media.

Overall, Miva will provide and deliver content-driven PPC ads across all twelve sites in the Condé Nast Interactive U.K. portfolio, including Vogue.com, GQ.com, GlamourMagazine.com, CNTraveller.co.uk, EasyLivingMagazine.co.uk, BridesMagazine.co.uk, HouseAndGarden.co.uk, Tatler.co.uk, WorldOfInteriors.co.uk, VanityFair.co.uk and the newly launched, StyleFinder.com.

Miva says the total impressions of those twelve sites exceed about 54 million pages a month.

Six Pay-per-Click ads will be displayed across every page of all sites through ad units at the bottom of the page. The ads will include advertisers’ logos and will be designed by Miva to mirror the design style of the individual Condé Nast Web sites.

Serena Privett, Commercial Director, Condé Nast Interactive said “our core objective is to continue to build and maintain equity for our individual online titles. Overall, revenue was just one of the factors that influenced our decision in which PPC partner to appoint."

Privett added "we felt that Miva, with its expertise in delivering content driven Pay-per-Click ads was the partner of choice to deliver substantial revenue for us, but most importantly, to ensure that only totally relevant ads are displayed on our sites.”

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Source: Search Engine Journal