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Jun. 5, 2007

Google and SalesForce have announced a marketing and distribution deal that will integrate Google Adwords to existing SalesForce tools that can track sales from Internet search advertising.

Overall, Google and SalesForce will begin an extended partnership encompassing marketing and distribution services for their products across forty-three countries.

The distribution alliance will start with the integration of Google Adwords and Salesforce’s lead generation tools into a new application called Group Edition.

Group edition replaces SalseForce's previous version Team edition, and offers more features to online advertisers and Internet marketers.

SalesForce's new Group Edition will allow Adwords users to track AdSense referrals to their Web site, and create a customer profile based on the various data a user enters into a site and its navigational path.

As usual, companies will handle their AdWords campaigns through Google, but Salesforce takes over from there.

When visitors and potential customers click through to the businesses' site, Google sends a message to Salesforce and identifies which specific keywords and search terms were used in the search query, and where visitors went throughout the site.

Overall, the technology behind the SalesForce side of the deal comes from Kieden, a company that SalesForce acquired in 2006.

Webmasters and site owners can also drop web lead forms onto the site, which can collect any other customer information such as names, email address, phone numbers and then bundle it into a customer profile.

All of this data is available to registered users on a dashboard view, which offer data on lead generation, sales and growth.

As with any other SalesForce application, users will also be able to integrate the data with other AppExchange applications.

The application will cost about $599 for five user accounts, and comes with a $50 credit of Google AdWords.

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Source: Tech Crunch