Add to del.icio.us     Digg this

Oct. 2, 2007

Yahoo and Telefonica yesterday announced a global agreement providing a framework for making oneSearch, Yahoo's industry leading mobile search product, the main search service on Telefonica's mobile portals in fifteen countries in Europe and Latin America.

Overall, Telefonica will make it easier for its customers to find relevant results on their mobile devices with Yahoo's solution.

Yahoo OneSearch is specifically designed for mobile devices, delivering results directly in the first screen and thus eliminating the need for consumers to navigate through many links to Web sites to find the information they want.

Yahoo OneSearch offers Internet users access to news, financial information, weather conditions, Flickr photos, Web images, as well as Web and Mobile websites.

Yahoo and Telefonica are enhancing the search experience for consumers on mobile phones, while providing both companies with new revenue streams through mobile advertising.

"Today, partners are essential to our mobile strategy and these key relationships, like the one we are announcing today with Yahoo, will continue to evolve and deliver state-of-the-art Internet experiences to our customers at home or at the office," said Julio Linares, Telefonica's G.M. for Coordination and Business Development.

Marco Boerries, executive v.p. of Yahoo's Connected Life Division said "Yahoo's new partnership with Telefonica furthers our leadership in mobile and demonstrates our commitment to working with partners to enhance the Internet experience for customers on their mobile phone."

Boerries added "together, we can now increase the overall usage of mobile Internet services and create new revenue streams through mobile advertising."

Additionally, Telefonica customers will enjoy the benefit of direct access to Flickr, one of the world's leading online photo sharing communities.

The inclusion of Flickr in Telefonica's mobile services will allow customers to easily view and share their photos, view their friends' pictures, view and create comments on photos and browse or search more than one billion images posted by the Flickr service, all from mobile phones.

Yahoo Mail will be seamlessly integrated into Telefonica's Mail Express service.

This will provide Yahoo Mail users with the ability to receive their Yahoo Mail messages directly on their mobile phone via MMS messaging, enabling customers on the Telefonica network in Spain and Latin America to stay connected to their community even when they are away from their computer.

Add to del.icio.us     Digg this

    This article was featured on Business 5.0.

Source: Yahoo News