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Oct. 16, 2007

Today, Idearc Media has launched its Superpages Video advertising service across the United States. Its new Superpages Video advertising network will allow small-to-medium-sized businesses to communicate the uniqueness of their products, services or business environments on a local basis.

Eric Chandler, President of Idearc Media said "we received good reception from small businesses for video advertising in the Seattle, Los Angeles and the San Francisco Bay areas that it made sense to roll it out nationally."

"Our local sales force and Internet sales channel are now selling the product across the country," added Chandler.

By definition, Superpages Video is a full-service and turnkey offering for local advertisers. Unlike traditional broadcast media, videos are available 24 hours a day, seven days a week and are available when consumers are making buying decisions.

SuperPages.com will offer the following two options to local advertisers:

Original Video - A video professional will come to the customers' offices and work with the business owner to highlight special qualities that make their business stand out from their competitors. Up to an hour will be spent at the advertiser's location.

Video footage that captures the unique aspects of the advertiser's business will be recorded. After that, the video professional will craft a compelling report of approximately 30 seconds or 60 seconds that will be placed on Superpages.com.

Repurposed Video - If a business already has video content, they can provide it to Superpages.com in specific digital formats and Superpages.com can then attach it to their directory listing, if they elect to do so.

comScore has recently revealed that video matrix rankings showed that Americans watched more than 9 billion online video streams during July of this year alone.

Additionally, a recent study by the OPA (Online Publishers Association) shows that after watching a video advertisement, about 52 percent of viewers took an action such as visiting a website, filling out a form or making an online purchase.

Last year, SuperPages.com had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the U.S. Approximately 11 million of those listings featured enhanced video content.

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Source: SuperPages