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Nov. 15, 2007

In a way very similar to what Google has been doing with ads in its search results, it has also restricted the clickable area in AdSense.

Instead of allowing a click to be triggered in a broad rectangle around the text area that used to include whitespace in that area, Internet users must now click on the underlined title itself or the colorized URL that is located just below the snippet.

With such a change to its AdSense advertising system, Google wants to reduce accidental clicks.

This could potentially have the short-term effect of reducing AdSense revenues for some Webmasters.

However, there are many in the industry that think this a good move on the part of Google.

Not only because it’s more ethical, but also because long-term, advertisers will be more likely to pay for services that work.

In the past, accidental clicks were causing problems for some advertisers.

In the mean time however, some think that graphic or Flash ads aren’t affected by this

When Google was asked the question, it said it would reply at a later date.

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Source: BlogScoped